Conference attendees listen to a talk about "Creating Online Global Village Together," during the World Internet Conference held on Nov 19, 2014 in Wuzhen, Zhejiang Province. [Liu Zheng/chinadaily.com.cn]

More than 1,000 participants from over 100 countries and regions are attending the WorldInternet Conference in Wuzhen, Zhejiang province, that opened on Wednesday, Nov 19, 2014.

Experts from the industry and foreign officials attending the meeting are not only wearinginterpreter devices in their ears but are also keeping notes so as to follow the speakers fromleading global Internet players.

Some sessions are so popular that latecomers are not able to get a seat.

"The reason we are here for this particular conference is because the Internet is all aboutconnection, for us connection is related to e-commerce, it's a big part of our growing in ourbusiness, so we clearly want to engage with the Internet," said Charles Thompson, GeneralManager of International & Partners Parcel Services Division of Star Track, an Australia-basedlogistics enterprise.

"For us as a supply chain, particularly one that exports products from Australia to China, we needto understand the information flow that the Internet provides to manage the data," Thompsonadded.

The other thing that is important to him is the social media. Supply chains like his will use socialmedia to adjust their business development strategy.

He will later join the Cross-border E-commerce and Economic Globalization session of themeeting and is keen to meet with Alibaba's Jack Ma.

According to Thompson, Alibaba's logistic business in terms of establishing local careers andtransportation firms in China is an asset-light strategy, coordinating tasks by using the assetsand ensuring that the fulfillment is carried out functionally.

"That's fascinating strategy," Thompson added.

Speaking about the newly signed free trade agreement (FTA) between China and Australia, inwhich 85 percent of the products from Australia, including dairy, will enter the Chinese markettariff-free, the implication for the two nations' cooperation in trade area is profound, in terms ofdairy industry, "under the new trade agreement, the dairy trade business will seen a similarsuccess as it has seen between Sino-New Zealand," said Thompson.

He said an increasing number of retailers in China have asked if his company plans to bring milkproducts to the nation. "In general, Chinese love organic and high quality products… and we seea significant opportunity in this area."

For foreign firms who want a piece of the pie in China market, applying their business strategy ina targeted area "is all about adoption", said Thompson.

"China has to think about what role it wants to play internationally. The EU, US, China, Russia,Brazil, and Germany, are the six players that will shake the Internet in the world and China isclearly one of them but it is not alone," said James Andrew Lewis, Director and Senior Fellow ofthe Technology and Public Policy Program of the Center for Strategic and International Studies inWashington, DC.

Lewis will attend the upcoming Security and Cooperation in Cyberspace session of theconference on Thursday.

"Meetings like this, if we can find a way for these countries to agree with, that would be great. (The countries) that come along and decide how does the agreement work; this is why themeeting can be very useful," Lewis added.